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7:30 AM Breakfast

8:00 AM Results from the 2017 Media and Entertainment Storage Survey and the 2017 Media and Entertainment Report– Tom Coughlin, Coughlin Associates

8:15 AM  Session A:  Impact of 4K/HDR/VR on Storage Requirements from Capture to Studio
Sponsored by Entertainment Storage Alliance

Quality and immersive video content requires increasing digital storage and new digital storage technologies. Once captured, the vast pool of captured and created content requires sophisticated and high quality storage to support editing and other post-production tasks. Post-production requires streaming video quality and latencies that are very different from traditional enterprise storage. In addition, economic factors favor the creation of more collaborative workflows that span distance and time and create greater demand for networked and on-line storage, archiving working content, as well as more semiconductor storage to speed performance. This session examines the challenges facing content capture and post-production storage, with reports from filmmakers and storage developers. Find out what is required now and what is projected for the future.

Moderator: Pallab Chaterjee, M&E Tech

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9:15 AM Morning Break Sponsored by Microsoft

9:30 AM Keynote Speaker 1: Immersive VR Creates immersive Storage,
Lucas Wilson, Founder, SupersphereVR

10:00 AM Keynote Speaker 2: Top Five Considerations for 4K Storage Deployments, “No 4 will shock you!,” Greg Holick, Director of Cloud Storage Solutions, Quantum

10:30 AM Session B: Accelerating Workflows and Collaborative Tools: Solid State, Object Storage and the Cloud in Media and Entertainment Production
Sponsored by Scality
Flash memory and other solid-state storage technologies are faster at reading and writing than HDDs but they are more expensive on a $/GB basis. On the other hand solid-state memory can provide more transactions per $ and have lower operational costs than HDD. This session will explore connectivity and interface technologies that are able to better use the capabilities of solid-state memory as well as look at the current and future application of solid-state memory for professional media and entertainment.

Moderator: Curtis Chan, Cognitive Impact

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Panelists

11:30 PM Lunch Sponsored by Aspera, an IBM Company

1:00 PM Keynote Speaker 3: Intelligence in Video: Maximize the Value of Your Stored Assets, Dave Elliott, Global Product Lead for Storage, Google Cloud Platform

1:30 PM Keynote Speaker 4: Facilitating cloud collaboration with high-speed file transfer services, John King, Senior Sales Engineer, Aspera, an IBM Company

2:00 PM Session C: Collaboration in the Clouds: Storing and Delivering Content Where it is Needed

Sponsored by Coughlin Associates
What are the tools being used today that let content distributors quickly feed the unquenchable entertainment demand of people around the globe and content developers to create content anywhere? What is the role of cloud storage in various aspects of media and entertainment and how will high resolution content be moved between data centers? Hear from leading companies as well as end users on M&E cloud storage and content transport.

Moderator: Allan McLennan, PADEM Media Group

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3:00 PM Session D: Rise of the Machines: Machine Learning, Virtualization, Asset Management, Metadata and Security in Media and Entertainment
Sponsored by Microsoft
Media entertainment professionals have new tools for protecting, organizing, finding and accessing content. These include artificial intelligence to recognize and organize content and create new types of metadata. Media asset management has developed new ways to organize and find content. At the same time providing security for value able media asserts on digital storage devices is an important industry issue and making the best use of digital storage resources drives many content retention discussions.. This session explores the latest developments in metadata creation, content organization and search, storage virtualization and data security.

Moderator: Chris Blandy, Fox

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4:00 PM Session E: Developing an Asset Management Strategy
Media Asset Management has been around for a while, but many people still have deep reservations on what it is and how to implement it into their business workflows. Having a MAM or DAM can be quite expensive and time-consuming and many people just choose a solution without proper research on what their true needs are. We will discuss how to create a strategic plan to develop the correct asset management strategy for your business or organization. This panel will discuss workflow management, metadata taxonomy, DAM governance, pre launch strategies, DAM procurement process and other topics.

Moderator: Jeffrey Stansfield, Advantage Video Systems

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4:30 PM Afternoon Break Sponsored by Quantum

4:45 PM Session F: Preserving Digital Content—the Challenges, Needs, and Options

Sponsored by NetApp

There is constant pressure on everyone in the visual industry to create, produce and distribute 4K and increasingly VR entertainment to awaiting audiences. The most difficult part of these projects is making certain the video products (including all of the video assets) are still available 5, 10, 20 years from now. A creative project is never finished; it just runs out of time. What processes are needed to ensure content owners can maximize their return on every frame of the digital film? Find out about valuable developments in content archiving, automated metadata generation and asset management that will make sure that our content libraries are resilient, strong and useful. This session will help you to map out a strategy for long term retention of precious professional content.

Moderator: Melissa Perenson, Journalist

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5:45 PM Session G: Independent Panel—Protecting the Life of Content
Sponsored by Research Development Consultants
Independent filmmakers may work alone but there are millions of them telling stories, educating, entertaining, preserving history, inspiring people, doing their part to change the world. Their numbers are growing and their talents are being honed because of low-cost 4K cameras, inexpensive/easy-to-use production tools and powerful desktop/notebook systems. Their challenge isn’t just storing their content but managing, controlling, tracking and protecting it. This session will explore their storage requirements – capacity and beyond.

Moderator: Larry Jordan, Digital Production Buzz

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6:30 PM Reception Sponsored by Google Cloud Platform

8:00 PM End of Day (exhibits close)

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