For Immediate Release

CONTACT:           Tom Coughlin                                       CONTACT            Andy Marken

Coughlin Associates                                                           Marken Communications

(408) 978-8184                                                                       (408) 986-0100                 



Google Cloud Platform to Deliver Keynote Talk at the June 23 Creative Storage Conference (SM)


Registration is now open


San Jose, CA, June 7, 2016—Kirill Tropin, Product Manager of Google Cloud Storage and Jeff Kember, Cloud Solutions Architect for Media at Google Cloud Platform will discuss Media and Storage in the Cloud:  Lessons from the Trenches, on June 23, 2016 during the Creative Storage Conference (SM) (CS 2016) held at the DoubleTree Hotel West Los Angeles in Culver City, CA.

Following is the abstract for their talk:  We have all heard about the inevitability of cloud storage. But what is reality? What are users actually using in their workflow? What are the hard learned lessons, and what should be avoided at all costs? When should you be considering the cloud, and when should you not?

Media visionary Jeff Kember (Pixar, Industrial Light & Magic, Framestore, Blizzard) and cloud storage expert Kirill Tropin (Microsoft, Google) share insights and lessons learned from real cloud storage deployments in the media industry.

Jeff Kember is a Cloud Solutions Architect at Google. His high performance computing background helps media and entertainment clients make efficient use of Google's Cloud Platform for compute and storage workloads. In his previous role as a Computer Graphics Supervisor, Jeff has been responsible for both technical and artistic process decisions that bring the artistic vision of clients to the screen. Favorite credits include The Incredibles, Ratatouille, Pirates of the Caribbean, Harry Potter, Sucker Punch, X-Men, World of Warcraft, and Star Wars II.

Kirill Tropin is a Product Manager and Software Design Engineer with 10+ years of professional experience. Have track record of doing magic to revenue and profit; driving innovation through data and machine learning; creating scalable, robust, secure and maintainable designs and high-quality implementations.


The tenth annual Creative Storage Conference and exhibits bring together the vendors, end users, researchers and visionaries who are focused on the growing storage demands of HD, UltraHD, 4K and HDR film production and how it is affecting every stage of the production process from content capture, editing and archiving to content distribution. The preliminary conference agenda is posted on the conference web site at

“The Cloud is having a large and growing impact on modern M&E workflows,” said Tom Coughlin, chair of the 2016 Creative Storage Conference.  “We are pleased that Google is providing two keynote speakers with experience in the industry to talk about the Cloud in Media and Entertainment for the 2016 Creative Storage Conference.”


Conference registration is now open.  To register, visit this link:


Corporate sponsors and exhibitors include Active Storage, Advantage Video Systems, Cloudian, Google, HGST, Micron, NooBaa, PSSC Labs, Quantum, SGL, Sony, Spectra Logic, SwiftStack, Symply, Visuality Systems and Xendata.  Media and Organization Sponsors include the AMIA, Bright Blue Innovations Intl., Broadcast Beat, Colonial Purchasing, Coughlin Associates, DCIA, Digital Cinema Society, Digital Production Buzz, Drive Trust Alliance, Entertainment Technology Center (USC), Drive Trust Alliance, Entertainment Storage Alliance, Flash Memory Summit, HDDFA, Home Toys/AVSystems, Los Angeles Post Production Group, M&E Tech, MESS, Parks Associates, Popnetmedia, Post Magazine, PostPerspective,,, RDC, reviewster, SATA-io, STA, SMPTE, SNIA, Tech Target, The Broadcast Bridge, Trusted Computing Group and The Shindler Perspective.



A few Sponsorships and exhibit opportunities are still available for the 2016 Creative Storage Conference. Information on the sponsorship and exhibit opportunities are available at    


For additional information on the conference, call 408-202-5098 or email


The Creative Storage Conference is put on by the Entertainment Storage Alliance ( and Coughlin Associates (

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